UNNATURAL DISASTER OCEANA With COVID-19 on everyone’s mind, it’s easy to forget that we’re facing other issues—but some things can’t wait. Plastics are destroying our oceans, and the only effective way to tackle the problem is with government intervention. We were challenged to secure 10,000 signatures on Oceana’s petition for a federal ban on single-use ...

40 YEARS LOCAL LOBLAWS DOMINION Dominion has a deep and unique understanding of Newfoundland cuisine, owing to its more than 40 years of operation in the province. To reignite the consumer's love of this institution and set it apart from its competitors, we developed a campaign that put Dominion's rich history of local ingredients and ...

TOASTING LIFE TOGETHER CAMPARI CANADA As the official Trade Marketing Agency for Campari Group Canada, our role is to design and develop key creative for both on- and off-premise programs. We support all below-the-line initiatives for 22 alcohol brands through numerous advertising materials - including in-store POS, value adds, product packaging, branded menus, partnership programs, ...

GIFT OF GOLD PROGRAM STARBUCKS REWARDS CANADA There's no better way to disrupt existing consumer behaviour than to catch people at the point-of-purchase. That's exactly what we did with our Gift of Gold Loyalty Program for Starbucks Rewards Canada. Our mission was to increase active memberships, so we deployed activation teams to key Starbucks locations ...

BRING HOME NO YOLKS NO YOLKS NOODLES To drive a new, younger generation of consumers to the NO YOLKS product, we created a humorous, social-first campaign that pushed the versatility and ease of NO YOLKS noodles. Comprised of video, digital memes, recipe images, and more, the '#BringHomeNoYolks' campaign made an industry splash, transforming consumer perception ...

BLOWING AWAY THE COMPETITION DYSON As Dyson Canada's creative partner, we develop engaging creative to help launch new products, and build awareness around promotions and partnerships. For more than 10 years, our powerful, concise content has educated potential consumers about Dyson Canada's innovative technology, and more importantly, driven incremental sales.

ALL THAT GLITTERS IS GOLD SCENE GOLD To launch SCENE's first paid premium loyalty program, we crafted a brand platform that focused on the first-class, VIP treatment that members experience when they upgrade to Gold. As SCENE's strategic and creative partner, our team developed everything from positioning and branding, to asset creation and in-market creative. ...

EXPLORE WITH US BAFFIN BOOTS Baffin, a leading Footwear and Apparel brand, came to us with a challenge - to drive sales of both casual and industrial Baffin boots. This required us to not only shape the brand and its positioning, but also to develop a creative campaign that would appeal to the different wants ...

ARE YOU IN? SCENE For the past 5 years, we've been the AOR of Strategy and Creative for Canada's largest and most loved entertainment loyalty program. Our mandate is to continue to grow the program's 10 million members, while keeping them engaged with amazing and immersive experiences. We developed a platform that integrates our audience ...