For the past 5 years, we’ve been the AOR of Strategy and Creative for Canada’s largest and most loved entertainment loyalty program. Our mandate is to continue to grow the program’s 10 million members, while keeping them engaged with amazing and immersive experiences. We developed a platform that integrates our audience into the scene, using a first-person perspective to tell stories in video, social, digital, print, mobile, web and experiential. Through this mechanism, we bring the unmissable experiences of SCENE to life.