Baffin, a leading Footwear and Apparel brand, came to us with a challenge – to drive sales of both casual and industrial Baffin boots. This required us to not only shape the brand and its positioning, but also to develop a creative campaign that would appeal to the different wants and needs of the two segments. Our ‘With Us’ campaign did just that with its’ insight, “Whether you’re working, climbing, building, or playing, Baffin provides a boot for any situation and any season”. Since developing the new brand, Baffin has been acquired by Canada Goose.