To launch SCENE’s first paid premium loyalty program, we crafted a brand platform that focused on the first-class, VIP treatment that members experience when they upgrade to Gold. As SCENE’s strategic and creative partner, our team developed everything from positioning and branding, to asset creation and in-market creative. ‘SCENE Gold’ was officially born in Fall of 2018, and with it, a ‘golden world’ was brought to life in the creative.