ONE SPIRIT. ENDLESS POSSIBILITIES. AMARO MONTENEGRO Amaro Montenegro has long been a sensation in Italy thanks to its unique, herbaceous flavour and incredible versatility. Now, as the creative AOR for this legendary brand, our role is to share the spirit’s storied tradition with the United States through social, digital, and creative strategy. We launched ‘One ...

RICE THAT ADDS UP MINUTE RICE With a quick cooking time and a delicious range of products, Minute Rice® has been a trusted and reliable staple item in Canadian homes for decades. In 2021, we were tasked with re-introducing the brand to consumers across digital channels, including social, Google Ads, programmatic, and mobile gaming. We ...

B.C. SAYS THANKS RECYCLE BC Most people know that recycling is critical to protecting our environment, but it’s often a thankless job. For Recycle BC’s newest campaign, we wanted to remind BC that good recycling doesn’t go unnoticed. Unlike typical recycling ads, our BC Says Thanks campaign took a positive approach by letting the environment ...

ASK A LAWYER LITWINIUK & COMPANY For over 40 years, Litwiniuk & Company has been a passionate advocate for the interests of Albertans—and when COVID-19 turned many people’s lives upside down, they were in a unique position to offer guidance. Knowing this, we developed the Ask a Lawyer campaign. The idea was simple: if someone ...

BUILT FOR THE BOLD BAFFIN BOOTS As one of Canada’s top footwear and apparel companies, Baffin has built a reputation on creating incredible outdoor products and personally testing them in the world’s most extreme conditions. When it came time for a refresh, we wanted to capture and celebrate this indominable spirit. To bring the brand ...

UNNATURAL DISASTER OCEANA With COVID-19 on everyone’s mind, it’s easy to forget that we’re facing other issues—but some things can’t wait. Plastics are destroying our oceans, and the only effective way to tackle the problem is with government intervention. We were challenged to secure 10,000 signatures on Oceana’s petition for a federal ban on single-use ...

40 YEARS LOCAL LOBLAWS DOMINION Dominion has a deep and unique understanding of Newfoundland cuisine, owing to its more than 40 years of operation in the province. To reignite the consumer's love of this institution and set it apart from its competitors, we developed a campaign that put Dominion's rich history of local ingredients and ...

TOASTING LIFE TOGETHER CAMPARI CANADA As the official Trade Marketing Agency for Campari Group Canada, our role is to design and develop key creative for both on- and off-premise programs. We support all below-the-line initiatives for 22 alcohol brands through numerous advertising materials - including in-store POS, value adds, product packaging, branded menus, partnership programs, ...

GIFT OF GOLD PROGRAM STARBUCKS REWARDS CANADA There's no better way to disrupt existing consumer behaviour than to catch people at the point-of-purchase. That's exactly what we did with our Gift of Gold Loyalty Program for Starbucks Rewards Canada. Our mission was to increase active memberships, so we deployed activation teams to key Starbucks locations ...