Most people know that recycling is critical to protecting our environment, but it’s often a thankless job. For Recycle BC’s newest campaign, we wanted to remind BC that good recycling doesn’t go unnoticed.

Unlike typical recycling ads, our BC Says Thanks campaign took a positive approach by letting the environment itself relay its gratitude to recyclers. Through humorous TV spots, digital ads, and OOH placements, we showed the flora, fauna, and landscape of BC cheering on and guiding people at the moment of recycling. The result? A fun, feel-good campaign that made a difference.