For over 40 years, Litwiniuk & Company has been a passionate advocate for the interests of Albertans—and when COVID-19 turned many people’s lives upside down, they were in a unique position to offer guidance. Knowing this, we developed the Ask a Lawyer campaign.

The idea was simple: if someone had a legal question, they could ask a Litwiniuk lawyer and receive a free answer. Leveraging smart digital placements and a variety of legal topics, we generated 792 responses in the first month (a 560% increase YOY) and helped Litwiniuk & Company solidify their position as a legal authority in Alberta.