BAFFIN X WORLD JUNIORS BAFFIN BOOTS You can’t talk about Canadian heritage without talking about hockey. Ingrained in our culture from coast to coast to coast, hockey is more than a sport—it’s a way of life. In 2021, Baffin had the privilege of sponsoring the IIHF World Juniors tournament. Since Baffin’s mission is to inspire ...

STYLE MEETS SUBSTANCE ARTLESS FOREVER Artless Forever is a premium clothing company focused on originality and self-expression—and it was our job to bring the brand to life through digital, social, and creative strategy. Inspired by the brand’s authenticity and commitment to individuality, we created a bold, colourful look and feel that highlighted the exciting products… ...

GEAR UP FOR YOUR NEXT ADVENTURE STANFIELD'S As one of Canada’s top apparel companies, Stanfield’s has spent over 100 years providing comfortable, high-quality apparel for adventurous and industrious Canadians. From underwear and base layers to sweaters and shirts, Stanfield’s has everything you need to take on all of life’s adventures. To showcase the unmatched versatility ...

THE NEW WAVE FLEXITI Flexiti’s mission is to become the leading provider of point-of-sale financing and payment solutions for businesses across Canada. We were asked to revamp the brand’s existing platform to reflect a more innovative, modern approach to finance—one that both consumers and partners could get behind. Our creative approach focused on bringing a bright, ...

THE PERFECT PAIRING SELECT APERTIVO Born in Venice in 1920, Select Aperitivo is an award-winning liqueur recognized as the essential ingredient for crafting the original Venetian Spritz. In our role as creative AOR for Select in the United States, we helped spread the word of this Aperitivo’s rich 100-year tradition through social, digital, and creative ...

ONE SPIRIT. ENDLESS POSSIBILITIES. AMARO MONTENEGRO Amaro Montenegro has long been a sensation in Italy thanks to its unique, herbaceous flavour and incredible versatility. Now, as the creative AOR for this legendary brand, our role is to share the spirit’s storied tradition with the United States through social, digital, and creative strategy. We launched ‘One ...

RICE THAT ADDS UP MINUTE RICE With a quick cooking time and a delicious range of products, Minute Rice® has been a trusted and reliable staple item in Canadian homes for decades. In 2021, we were tasked with re-introducing the brand to consumers across digital channels, including social, Google Ads, programmatic, and mobile gaming. We ...

B.C. SAYS THANKS RECYCLE BC Most people know that recycling is critical to protecting our environment, but it’s often a thankless job. For Recycle BC’s newest campaign, we wanted to remind BC that good recycling doesn’t go unnoticed. Unlike typical recycling ads, our BC Says Thanks campaign took a positive approach by letting the environment ...

ASK A LAWYER LITWINIUK & COMPANY For over 40 years, Litwiniuk & Company has been a passionate advocate for the interests of Albertans—and when COVID-19 turned many people’s lives upside down, they were in a unique position to offer guidance. Knowing this, we developed the Ask a Lawyer campaign. The idea was simple: if someone ...

BUILT FOR THE BOLD BAFFIN BOOTS As one of Canada’s top footwear and apparel companies, Baffin has built a reputation on creating incredible outdoor products and personally testing them in the world’s most extreme conditions. When it came time for a refresh, we wanted to capture and celebrate this indominable spirit. To bring the brand ...