Freedom to Choose – Canada Life

FREEDOM TO CHOOSE CANADA LIFE Life is anything but predictable, so having flexible insurance coverage that adapts to whatever comes your way is essential. This was the ethos behind the development of Canada Life’s Freedom to Choose insurance—a series of policies designed to provide flexibility and peace of mind to Canadians at all life stages. ...

The Ten – Canada Life

THE TEN CANADA LIFE As one of Canada’s oldest and most trusted insurance and financial companies, Canada Life knows that success is built on expert guidance and excellent teamwork. With the 2024 Olympics on the horizon, we seized the opportunity to team up with Canadian Olympic Decathlete Damian Warner for a timely and inspiring video ...

Fusion Revolution – No Yolks

FUSION REVOLUTION NO YOLKS Today, more and more people are breaking free from the rules of cooking and experimenting with fusion cuisine. This movement toward non-traditional cooking marks a rebellious, adventurous shift in the food world—and as a noodle known for its extreme versatility, No Yolks was the perfect ingredient to lead the way. Welcome ...

World of Numbers – Meridian

WORLD OF NUMBERS MERIDIAN Thanks to decades of hidden fees, impersonal service, and profit-first attitudes, Canadian consumers have grown tired of the big bank experience. And who can blame them? No one likes being treated like a number. As the largest credit union in Ontario, Meridian’s people-centric, personalized service has set them apart from the ...

My Mom had No Idea what I do for a Living

Have you ever tried to explain to your mom, dad, aunt, uncle, grandma, grandpa or a second cousin what you do for a living? You would think that telling someone that you work in advertising would be simple and that people would get it. As I’m sure anyone reading this article would know, it’s not that simple.

Collaboration: The key to getting it right… the first time.

It’s probably safe to say that everyone in advertising has at one point experienced a “re-brief. We’ve all had those moments where we were 100% sure we nailed it, and yet somehow ended up being 50% wrong. We’ve all experienced the feeling of pouring everything we’ve got into a new campaign – from getting the ...

Meet Coach – Recycle BC

MEET COACH RECYCLE BC Over the years, Recycle BC has taken many approaches to talking to residents about recycling – from celebrating their actions, to pointing out their errors, and everything in between. But people were still not getting the message. Trust in recycling was down, contamination continued to be a problem, and residents were ...

Crafted for a Unique Taste – Amaro Montenegro

CRAFTED FOR A UNIQUE TASTE AMARO MONTENEGRO Although the Amaro Montenegro brand has been an iconic staple in Italy since 1885, it’s popularity in North America still has room to age. To raise brand awareness, get ‘liquid-to-lips’, and ultimately drive more conversions, we embarked on a journey to build an engaging website tailored to the ...

Passion Unites Us – Baffin x CFL

PASSION UNITES US BAFFIN X CFL It’s not every day that two legendary Canadian brands team up. 2023 marked Baffin’s first full year as the Official Boot of the CFL and Grey Cup—and as dedicated fans of the sport, the team behind some of Canada’s most exceptional footwear was beyond excited for the upcoming football ...