Today, more and more people are breaking free from the rules of cooking and experimenting with fusion cuisine. This movement toward non-traditional cooking marks a rebellious, adventurous shift in the food world—and as a noodle known for its extreme versatility, No Yolks was the perfect ingredient to lead the way. Welcome to the Fusion Revolution.

Led by exciting video spots featuring unexpected recipes, our Fusion Revolution campaign set out to put No Yolks at the center of the fusion journey. With support from a digital and social push, we showed Canadians young and old just how satisfying and delicious it can be to play by your own rules in the kitchen.