Although the Amaro Montenegro brand has been an iconic staple in Italy since 1885, it’s popularity in North America still has room to age. To raise brand awareness, get ‘liquid-to-lips’, and ultimately drive more conversions, we embarked on a journey to build an engaging website tailored to the U.S. market.
Our goal was to create an easier and more accessible U.S. website that would communicate the brand story and drink strategy is a clear and simple way, while still appearing visually cohesive to the Global page experience. Functionally, we needed to integrate a ‘Where to Buy’ product portal driving users directly to various online shops and a ‘Happenings’ page speaking to the brands local event participation. These localization efforts have helped Amaro Montenegro embed itself into people’s weekly rituals.