Freedom to Choose – Canada Life

FREEDOM
TO CHOOSE

CANADA LIFE

Life is anything but predictable, so having flexible insurance coverage that adapts to whatever comes your way is essential. This was the ethos behind the development of Canada Life’s Freedom to Choose insurance—a series of policies designed to provide flexibility and peace of mind to Canadians at all life stages.

To spread the word, we created a dynamic video spot that captured the comfort and confidence that comes from knowing you’re safe, no matter what life throws at you. Following a single individual as they experience a seamless world of insurance benefits, this commercial brought Canada Life’s incredible coverage to life in a big way.