Case Studies

Meet Coach – Recycle BC

MEET COACH RECYCLE BC Over the years, Recycle BC has taken many approaches to talking to residents about recycling – from celebrating their actions, to pointing out their errors, and everything in between. But people were still not getting the message. Trust in recycling was down, contamination continued to be a problem, and residents were ...

Crafted for a Unique Taste – Amaro Montenegro

CRAFTED FOR A UNIQUE TASTE AMARO MONTENEGRO Although the Amaro Montenegro brand has been an iconic staple in Italy since 1885, it’s popularity in North America still has room to age. To raise brand awareness, get ‘liquid-to-lips’, and ultimately drive more conversions, we embarked on a journey to build an engaging website tailored to the ...

Passion Unites Us – Baffin x CFL

PASSION UNITES US BAFFIN X CFL It’s not every day that two legendary Canadian brands team up. 2023 marked Baffin’s first full year as the Official Boot of the CFL and Grey Cup—and as dedicated fans of the sport, the team behind some of Canada’s most exceptional footwear was beyond excited for the upcoming football ...

The Catch – Oceana Canada

THE CATCH OCEANA CANADA As a prominent ocean conservation not-for-profit, Oceana Canada has spent years calling for improved seafood tracing standards, to prevent illegal, mislabelled, and unethical seafood from making its way onto Canadians’ plates. In 2019, the Canadian Government finally pledged to implement boat-to-plate traceability. But 3 years later, we’re still waiting. If we ...

National Golf League – Golf Canada

NATIONAL GOLF LEAGUE GOLF CANADA As the nation’s foremost authority on the sport, Golf Canada has spent over 100 years bringing new, exciting ways for Canadians to enjoy the benefits of golf. In 2023, they introduced their latest offering, the National Golf League (NGL) – a unique competitive format designed to make the game more inclusive ...

Summer is Short – The KEE to Bala

SUMMER IS SHORT THE KEE TO BALA When it comes to nightlife in Ontario’s cottage country, there are few spots as renowned as Muskoka’s KEE to Bala. The KEE has been throwing legendary parties and concerts for over 80 years, but after a 2-year hiatus due to the pandemic, cottage goers had started to develop ...

A Chef’s Touch – RiceSelect

A CHEF'S TOUCH RICESELECT Rice rarely gets the opportunity to play a starring role at dinner time. We aimed to change the conversation with RiceSelect and give their premium rice its time to shine. But how do you get people truly excited about rice, and inspire the next generation of home chefs? You partner with ...

A Drop in the Ocean – Oceana Canada

A DROP IN THE OCEAN OCEANA CANADA With all of the massive issues plaguing our oceans–like plastic pollution and overfishing–people can often feel powerless and think that there’s nothing that a single person can do to help. Oceana Canada wanted to change that perception, so on World Oceans Day, we launched a national brand campaign ...

The New Standard for Sustainable Luxury – Alinea Elevated Villas

THE NEW STANDARD FOR SUSTAINABLE LUXURY ALINEA ELEVATED VILLAS Derived from the Spanish word Alinear, meaning ‘to find balance,’ Alinea Elevated Villas is a luxury residential development representing the perfect equilibrium of style and sustainability. Nestled in the mountains of the renowned beach town of Dominical, Costa Rica, this unique collection of 23 private villas ...