Case Studies

SUMMER IS SHORT THE KEE TO BALA When it comes to nightlife in Ontario’s cottage country, there are few spots as renowned as Muskoka’s KEE to Bala. The KEE has been throwing legendary parties and concerts for over 80 years, but after a 2-year hiatus due to the pandemic, cottage goers had started to develop ...

A CHEF'S TOUCH RICESELECT Rice rarely gets the opportunity to play a starring role at dinner time. We aimed to change the conversation with RiceSelect and give their premium rice its time to shine. But how do you get people truly excited about rice, and inspire the next generation of home chefs? You partner with ...

A DROP IN THE OCEAN OCEANA CANADA With all of the massive issues plaguing our oceans–like plastic pollution and overfishing–people can often feel powerless and think that there’s nothing that a single person can do to help. Oceana Canada wanted to change that perception, so on World Oceans Day, we launched a national brand campaign ...

THE NEW STANDARD FOR SUSTAINABLE LUXURY ALINEA ELEVATED VILLAS Derived from the Spanish word Alinear, meaning ‘to find balance,’ Alinea Elevated Villas is a luxury residential development representing the perfect equilibrium of style and sustainability. Nestled in the mountains of the renowned beach town of Dominical, Costa Rica, this unique collection of 23 private villas ...

THE STRENGTH OF A SIGNATURE OCEANA CANADA With North Atlantic Right Whales rapidly going extinct as a result of preventable boat collisions and fishing entanglements, Oceana tasked us to rally Canadians and petition the government to protect these magnificent creatures. To meet this challenge, we created the “Strength of a Signature” campaign—a tribute to the ...

THE SECRET TO PERFECT RICE TILDA CANADA Tilda was founded in London back in the early 1970's, and since then, they’ve become synonymous with premium, wholesome rice products—and it’s easy to see why. The level of care and attention-to-detail that goes into producing Tilda Basmati means you get fragrant, fluffy rice to elevate all your ...

BAFFIN X WORLD JUNIORS BAFFIN BOOTS You can’t talk about Canadian heritage without talking about hockey. Ingrained in our culture from coast to coast to coast, hockey is more than a sport—it’s a way of life. In 2021, Baffin had the privilege of sponsoring the IIHF World Juniors tournament. Since Baffin’s mission is to inspire ...

STYLE MEETS SUBSTANCE ARTLESS FOREVER Artless Forever is a premium clothing company focused on originality and self-expression—and it was our job to bring the brand to life through digital, social, and creative strategy. Inspired by the brand’s authenticity and commitment to individuality, we created a bold, colourful look and feel that highlighted the exciting products… ...

GEAR UP FOR YOUR NEXT ADVENTURE STANFIELD'S As one of Canada’s top apparel companies, Stanfield’s has spent over 100 years providing comfortable, high-quality apparel for adventurous and industrious Canadians. From underwear and base layers to sweaters and shirts, Stanfield’s has everything you need to take on all of life’s adventures. To showcase the unmatched versatility ...