As one of Canada’s top apparel companies, Stanfield’s has spent over 100 years providing comfortable, high-quality apparel for adventurous and industrious Canadians. From underwear and base layers to sweaters and shirts, Stanfield’s has everything you need to take on all of life’s adventures.

To showcase the unmatched versatility and comfort of Stanfield’s products, we developed a new campaign that focused on “Gearing Up for Your Next Adventure.” Featuring raw, candid imagery of everyday people exploring the great outdoors, we motivated our audience to get outside and experience everything our country has to offer—no matter the climate or activity.