IN THE MAKING
Since before our country was born, Stanfield’s has been committed to creating comfortable, high-quality clothing. In fact, most products are still crafted in the same Nova Scotia factory they’ve operated since 1870.
To drive sales while growing brand awareness, we delivered a compelling creative platform focusing on Stanfield’s legacy of superior craftsmanship and its place in our national heritage. Our “History is in the Making” campaign attracted a 91% YOY increase in new users to the Stanfield’s ecommerce web platform, with a record-breaking 71% increase in web traffic over the Black Friday week, resulting in a staggering 333% boost in revenue.