Following the success of our Explore with Us Campaign, Baffin presented the agency with a new challenge. While their extreme weather offerings had earned them a loyal fan base, the brand struggled with low recognition. We needed to get Canadians buzzing about Baffin boots.
To meet this challenge, we developed a video-centric digital campaign that showcased Baffin boots and acted as an ode to the sights and sensations of the country we call home. Leveraging poems penned by Canadian authors, our video series garnered 600,000 views, boosted sales by 20%, increased new website users by 12%, and lifted overall web traffic by 11%.