Flexiti’s mission is to become the leading provider of point-of-sale financing and payment solutions for businesses across Canada. We were asked to revamp the brand’s existing platform to reflect a more innovative, modern approach to finance—one that both consumers and partners could get behind.

Our creative approach focused on bringing a bright, bold, and relatable feel to the brands’ primary logo and visual identity—while still remaining true to the roots that started it all. With a fun and personable attitude, we ensured that the brand stood out amongst other companies in a highly competitive industry.