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THE STRENGTH OF A SIGNATURE OCEANA CANADA With North Atlantic Right Whales rapidly going extinct as a result of preventable boat collisions and fishing entanglements, Oceana tasked us to rally Canadians and petition the government to protect these magnificent creatures. To meet this challenge, we created the “Strength of a Signature” campaign—a tribute to the ...

THE SECRET TO PERFECT RICE TILDA CANADA Tilda was founded in London back in the early 1970's, and since then, they’ve become synonymous with premium, wholesome rice products—and it’s easy to see why. The level of care and attention-to-detail that goes into producing Tilda Basmati means you get fragrant, fluffy rice to elevate all your ...

BAFFIN X WORLD JUNIORS BAFFIN BOOTS You can’t talk about Canadian heritage without talking about hockey. Ingrained in our culture from coast to coast to coast, hockey is more than a sport—it’s a way of life. In 2021, Baffin had the privilege of sponsoring the IIHF World Juniors tournament. Since Baffin’s mission is to inspire ...

STYLE MEETS SUBSTANCE ARTLESS FOREVER Artless Forever is a premium clothing company focused on originality and self-expression—and it was our job to bring the brand to life through digital, social, and creative strategy. Inspired by the brand’s authenticity and commitment to individuality, we created a bold, colourful look and feel that highlighted the exciting products… ...

GEAR UP FOR YOUR NEXT ADVENTURE STANFIELD'S As one of Canada’s top apparel companies, Stanfield’s has spent over 100 years providing comfortable, high-quality apparel for adventurous and industrious Canadians. From underwear and base layers to sweaters and shirts, Stanfield’s has everything you need to take on all of life’s adventures. To showcase the unmatched versatility ...

THE NEW WAVE FLEXITI Flexiti’s mission is to become the leading provider of point-of-sale financing and payment solutions for businesses across Canada. We were asked to revamp the brand’s existing platform to reflect a more innovative, modern approach to finance—one that both consumers and partners could get behind. Our creative approach focused on bringing a bright, ...

THE PERFECT PAIRING SELECT APERTIVO Born in Venice in 1920, Select Aperitivo is an award-winning liqueur recognized as the essential ingredient for crafting the original Venetian Spritz. In our role as creative AOR for Select in the United States, we helped spread the word of this Aperitivo’s rich 100-year tradition through social, digital, and creative ...

ONE SPIRIT. ENDLESS POSSIBILITIES. AMARO MONTENEGRO Amaro Montenegro has long been a sensation in Italy thanks to its unique, herbaceous flavour and incredible versatility. Now, as the creative AOR for this legendary brand, our role is to share the spirit’s storied tradition with the United States through social, digital, and creative strategy. We launched ‘One ...

RICE THAT ADDS UP MINUTE RICE With a quick cooking time and a delicious range of products, Minute Rice® has been a trusted and reliable staple item in Canadian homes for decades. In 2021, we were tasked with re-introducing the brand to consumers across digital channels, including social, Google Ads, programmatic, and mobile gaming. We ...

B.C. SAYS THANKS RECYCLE BC Most people know that recycling is critical to protecting our environment, but it’s often a thankless job. For Recycle BC’s newest campaign, we wanted to remind BC that good recycling doesn’t go unnoticed. Unlike typical recycling ads, our BC Says Thanks campaign took a positive approach by letting the environment ...