When it comes to nightlife in Ontario’s cottage country, there are few spots as renowned as Muskoka’s KEE to Bala. The KEE has been throwing legendary parties and concerts for over 80 years, but after a 2-year hiatus due to the pandemic, cottage goers had started to develop new routines, and the KEE was becoming a fading memory.

So how do you inspire people to get back to having some serious fun? You remind them of what they’re missing. To do this, we launched a multi-channel campaign reminding people that summer is short and created a rallying cry urging people to get to the KEE before it’s gone.

We kicked things off with wild postings around Muskoka, which were supported by an “End of Summer Countdown” across social platforms. To make an even bigger splash, we placed giant guitar pool floats around cottage country and challenged people to find the “KEEtars” to win free tickets.