RiceSelect
A CHEF’S TOUCH
When expectational rice meets real star power.
RiceSelect was on a mission to turn a pantry staple into the star of the plate. But how do you get people excited about premium rice? You partner with one of the culinary world’s rising stars: Jordan Andino.
From high-energy videos and original recipes to national media publication, the Chef’s Touch campaign captured Jordan’s glowing personality and RiceSelect’s incredible quality, proving that even the simplest ingredients can shine with a chef’s touch.
