Meridian

No one likes being treated like a number, but big banks haven’t got the message.

For decades, big banks have put profits before people. Meridian Credit Union has always done things differently—offering personalized service that puts Members first. We set out to highlight that difference and show Ontario there’s a better way to bank.

Built on the line “Around here, banking is different,” the all-new platform put Meridian’s Member-obsessed attitude in the spotlight. Ambitious video spots poked fun at the frustrations of feeling unseen, while digital and OOH celebrated real Members living their best lives.