Leon’s

Comfort speaks every language.

To connect with Quebec audiences, Leon’s needed more than a translation—it needed a campaign built with cultural nuance and authenticity. Together with Quebecois consultants, we developed a campaign that felt true to the market while still tied to Leon’s national That’s Comfortable brand.

At the heart of our spots was Léo—a charming hero character who observes everyday uncomfortable moments and offers stylish, affordable comfort in return. By pairing humour with authenticity, the campaign resonated deeply with Quebec consumers, showing that Leon’s promise of comfort extends across Canada in every language.