Canada Life

Real life is full of twists and turns. The right protection can help you stay ready.

There is no single “right way” to go through life. We all take different paths, celebrate different achievements, and face different challenges. So, when it came to marketing flexible insurance solutions for people and business, Canada Life wanted to reflect that reality, while highlighting their supportive role in every Canadian’s journey.

The campaign centred on a flowing white ribbon that travelled across key milestones, guiding viewers through everyday moments and major life changes alike. This powerful visual captured Canada Life’s steady, protective presence, reminding their audience that no matter the journey, the support and protection they need is never far away.