Baffin
Unchartered Terrain
Where the path ends, Terrain begins.
The Terrain Collection marked Baffin’s bold new entry into performance hiking boots, built on decades of expertise in cold-weather footwear. Forged, tested, and tried in the field, they represent the collision of technology and passion for the outdoors.
Our hero campaign brought this duality to life. Real-world trail footage merged with subtle design cues—blueprints, diagrams, and technical overlays—that revealed the precision behind the product. The result was a story that spoke to both a love of exploration and the engineering that makes it possible.
