As the nation’s foremost authority on the sport, Golf Canada has spent over 100 years bringing new, exciting ways for Canadians to enjoy the benefits of golf. In 2023, they introduced their latest offering, the National Golf League (NGL) – a unique competitive format designed to make the game more inclusive and approachable for golfers of all skill levels and backgrounds.

To launch the inaugural season of the NGL, we developed a playful, inspiring identity that brought a friendlier take on golf to life, while still honouring the parent brand. Leveraging vibrant colours, energetic design patterns, and candid photography inspired by unforgettable social moments on the course, the resulting platform is a celebration of the sport’s ability to bring people together and an invitation to dive into the world of golf.