Thinking

Blog posts

My Mom had No Idea what I do for a Living

Have you ever tried to explain to your mom, dad, aunt, uncle, grandma, grandpa or a second cousin what you do for a living? You would think that telling someone that you work in advertising would be simple and that people would get it. As I’m sure anyone reading this article would know, it’s not that simple.

Collaboration: The key to getting it right… the first time.

It’s probably safe to say that everyone in advertising has at one point experienced a “re-brief. We’ve all had those moments where we were 100% sure we nailed it, and yet somehow ended up being 50% wrong. We’ve all experienced the feeling of pouring everything we’ve got into a new campaign – from getting the ...

Test Reaching Your Audience Has Never Been Easier. Engaging Them Is Harder Than Ever

Billy Madison was one of my favourite movies growing up as a kid. Sure some of the jokes might not stand the test of time but seeing a grown man destroy children at dodgeball never gets old. I never really thought I'd go back to (virtual) school but 2022 was the year I decided to ...

Test Our Thinking Post

Billy Madison was one of my favourite movies growing up as a kid. Sure some of the jokes might not stand the test of time but seeing a grown man destroy children at dodgeball never gets old. I never really thought I'd go back to (virtual) school but 2022 was the year I decided to ...

Back to school in 2022, trust me there is a lot I don’t know

Billy Madison was one of my favourite movies growing up as a kid. Sure some of the jokes might not stand the test of time but seeing a grown man destroy children at dodgeball never gets old. I never really thought I'd go back to (virtual) school but 2022 was the year I decided to ...