With all of the massive issues plaguing our oceans–like plastic pollution and overfishing–people can often feel powerless and think that there’s nothing that a single person can do to help.

Oceana Canada wanted to change that perception, so on World Oceans Day, we launched a national brand campaign to show that when we all come together, there’s no limit to what we can accomplish.

To help encourage people to sign up and become Wavemakers, we created a campaign using a metaphor of seemingly insignificant water drops uniting to form something much more powerful: an unstoppable wave.