Leon’s

Leon’s prices are so good, customers can expect to catch a case of deal face.

It seems like everything is on sale all the time. Leon’s needed to stand out in a sea of sales to make customers stop and take note. Our insight was built off the idea that sometimes a sale is so good that it causes a reaction – enter Deal Face.

Across a series of national video spots, Deal Face brought the joy of saving to life through quirky humour, vintage styling, and a cast of shoppers overwhelmed by the thrill of a great deal. The result was a distinctive retail campaign that made Leon’s offers feel as fun and satisfying as the moment you discover them.