Tilda Canada

Showing the goodness in every single grain.

Since its beginnings in London in the early 1970s, Tilda has stood for authenticity, quality, and care. Every grain of their signature Basmati reflects decades of expertise and a deep respect for tradition.  

Our Rice, Perfected campaign paid tribute to Tilda’s craft with intricately illustrated tapestries that brought the journey of every grain to life, creating a visual celebration of passion, quality, and flavour.