Canada Soccer

Community clubs are where passion takes root and soccer’s future is built.

In 2025, we partnered with Canada Soccer to launch Club+—a multi-year initiative supporting more than 1,500 community clubs with tools to expand participation, sharpen operations, and enhance the player journey.

We built an identity that shines a spotlight on the volunteers, coaches, and administrators who keep the game alive. Bold typography, confident colour, and authentic imagery—spanning local fields to national pride—captured the energy of Canadian soccer and created a rallying cry for every community club in the country.