Meridian

Business owners aren’t numbers. They’re people with dreams, goals, and drive.

Small and mid-sized businesses face constant strain, yet too often banks treat them like line items on a spreadsheet. Meridian’s World of Numbers campaign set out to change that—making business owners feel seen, heard, and valued.

We spotlighted real entrepreneurs and their stories through video and digital, backed by tangible support like grants and tailored loan programs. A surreal brand spot drove the message home, showing the absurdity of businesses treating their own customers like numbers—and how Meridian does things differently.