Canada Life

Confidence starts with knowing you’re covered, whatever comes next.

That’s why Canada Life created Freedom to Choose—a flexible series of insurance policies designed to adapt at every stage of life and give Canadians peace of mind.

To launch the product, we produced a dynamic video spot that followed one individual moving through life’s twists and turns with confidence. By showing a seamless world of benefits, the campaign brought Canada Life’s all-new coverage to life in a way that was both relatable and reassuring.