Leon’s

Canadians deserve comfort, no matter how uncomfortable life can get.

Since 1909, Leon’s has crafted furniture that helped Canadians make their houses feel like home. We were tasked with creating a campaign that went beyond the products—focusing instead on their lesser-known service offerings like professional installation, haul-away, and more.

Building off the “That’s Comfortable” platform, the campaign came to life with lighthearted awkward stories that featured people dealing with familiar, uncomfortable situations—and revealed how the services can make these moments a little more comfortable. From “handy” men to hoarders, everyone deserves comfort… and now, the nation knows they can find it at Leon’s.