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40 YEARS LOCAL LOBLAWS DOMINION Dominion has a deep and unique understanding of Newfoundland cuisine, owing to its more than 40 years of operation in the province. To reignite the consumer's love of this institution and set it apart from its competitors, we developed a campaign that put Dominion's rich history of local ingredients and ...

BRING HOME NO YOLKS NO YOLKS NOODLES To drive a new, younger generation of consumers to the NO YOLKS product, we created a humorous, social-first campaign that pushed the versatility and ease of NO YOLKS noodles. Comprised of video, digital memes, recipe images, and more, the '#BringHomeNoYolks' campaign made an industry splash, transforming consumer perception ...

BLOWING AWAY THE COMPETITION DYSON As Dyson Canada's creative partner, we develop engaging creative to help launch new products, and build awareness around promotions and partnerships. For more than 10 years, our powerful, concise content has educated potential consumers about Dyson Canada's innovative technology, and more importantly, driven incremental sales.

ALL THAT GLITTERS IS GOLD SCENE GOLD To launch SCENE's first paid premium loyalty program, we crafted a brand platform that focused on the first-class, VIP treatment that members experience when they upgrade to Gold. As SCENE's strategic and creative partner, our team developed everything from positioning and branding, to asset creation and in-market creative. ...

EXPLORE WITH US BAFFIN BOOTS Baffin, a leading Footwear and Apparel brand, came to us with a challenge - to drive sales of both casual and industrial Baffin boots. This required us to not only shape the brand and its positioning, but also to develop a creative campaign that would appeal to the different wants ...